The Photoflex LiteBlog™

This year’s WPPI (Wedding and Portrait Photographers International) tradeshow and convention, is looking to be better than ever. Make plans to join us this year in the world’s leading forum for wedding and portrait photographers at the MGM Grand in Las Vegas Monday, March 8th-Wednesday March 10th.

Photoflex^® will have the same booth as last year (#1676) so make sure to stop by and say hi! We will be running ongoing demos each day throughout the show, we will have some great Photoflex^® prizes to win, and we will, of course, have staff and professional photographers on hand ready to answer any questions you may have.

Our booth will be hosting 4 different speakers, most of which will be sharing their insights and experience on the main stage, as well:

Jay P. Morgan, a keynote speaker, will be discussing the possibilities of DSLR and the upcoming role of HD Video on the photography set.
Billy Pegram will be featuring a make-up artist, and demonstrating how to take portfolio shots that will stand out.
Brianna Graham will be stopping by our booth to inspire you to find your own unique, and marketable, approach to photography.
Marissa Lopez Donatt will demonstrate creative lighting solutions using her fine art flair. (Marissa’s demos will be in both English and Spanish)
Our own Norm Haughey will also be sharing his special knowledge of posing, lighting and much more.
More on these speakers and the rest of the WPPI lineup can be found HERE.

So make sure to stop by, WPPI is a special event, and we’re expecting to make this year better than ever with special WPPI exclusive deals, prizes and much more.

See you in Vegas!

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NRB (National Religious Broadcasters) has come to a close, with Photoflex^® happy with a successful tradeshow experience. We met some great people, and managed to be one of the only lighting companies attending.

We had a free prize drawing at our booth, with 3 winners! Thanks to all who who entered, better luck next time!

Monday’s Winner:
Terry McGregor from Tennesse walked away with our versatile FlexDrop2!

Tuesday’s Winner:
Gary Dowd, with Cooke Pictures, won our MultiDisc Kit: 32 inch.

Sunday’s Winner:
Ryan Salzer, with JOY 1340 Radio, won our MultiDisc: 32 inch

Stay tuned for other chances to win (…WPPI is just around the corner!)

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Upcoming Pro Showcase Photographer Marissa Lopez Donatt (who will be making an appearance at our booth at WPPI), is going to be doing a special Death Valley Fashion Editorial Workshop March 11-13. Check out the link below for more info. Sign-up includes FREE pass to WPPI!

lafoto-usa.com

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First of all, a big thank you to all who participated in our survey, your comments and suggestions have already helped us with many aspects of our site.

That being said, we offer our congratulations to our Grand Prize winner, Edmond Bollo from Texas!

He will be getting the super-versatile StarLite DSLR/HD Video Kit, as well as a free one year membership to WebPhotoSchool, and Volume #1 of the great Lighting and HD Video Techniques DVD from Jay P Morgan and The Slanted Lens, a total prize package of $1450!

For those of you who still want a chance to win, don’t worry! We will have a new survey, and a whole new prize package, ready to go very soon, so check back and tell your friends!

So, once again, thanks to all for participating, and we hope to hear from you again!

Be sure to check out this months specials!

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We like Ian Spanier. He has been a long time friend of Photoflex^®, and has agreed to come on board as a contributing WebPhotoSchool^® lesson writer. His upcoming lesson will feature dramatic lighting techniques for black & white portraiture, and he will be focusing on some of his local heroes, the members of the Riverview Manor Firehouse, Engine 46, in Hastings-on-Hudson, NY. So stay tuned, and we’re sure that you’ll like Ian, too.

Ian Spanier was born in Connecticut, raised in Westchester, New York. Spanier’s interest in photography began at age six when he received his first camera. Currently he resides in New York City, and is available for assignment in New York, California, and any other location accessible by plane, train, car, horse, camel, or mule.

Ian Spanier is available for assignment and can be reached at 917.723.6410 or ian@ianspanier.com

Ian’s first full book of published work, “Playboy, a Guide to Cigars” hit cigar shop shelves November 2009 and the public version hits retail stores Spring 2010. The book is a collection of his photographs made in six countries spanning two and a half years.

Here’s some of his work, which you may recognize from such places as Muscle and Fitness, Men’s Journal, Conde Nast Traveller and many more, and much more can be seen on his website: ianspanier.com

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December 7, 2009

Contact: Lori Bigras
Photoflex, Inc.
831.768.1370
lbigras@photoflex.com

WATSONVILLE, CA: Jay P. Morgan is one of the greatest commercial photographer/ videographers in America. He has over 25 years experience and works daily with a client list most photographers only dream about. Photoflex, Inc. has worked with Jay P. for over two decades and is thrilled to announce their partnership with him to produce this DVD.

For the first time in his career, Jay P. will reveal some of his amazing secret tricks to obtaining his spectacular photos and videos, while he takes you through this easy to understand 50-minute tutorial on how to use the newest generation of DSLR cameras with HD video.

This tutorial, The Slanted Lens, vol. 1, is probably the most entertaining photo education DVD ever created. You’ll laugh out loud at the crazy antics going on in the background while Jay P. does a masterful job of making the complicated digital SLR camera systems very easy to understand and use.

In helpful, easy demonstrations, using examples from his own portfolio, Jay P. will explain how to set up your camera’s menu for color balance, stop action, depth of field, and HD video. You’ll also learn great tips on several different basic lighting concepts that he uses to create his seemingly “impossible photos.”

If you are at all interested in digital photography or videography, no matter what your ability level, we’re sure you’ll find this video as helpful as it is visually stimulating. It will instantly get your creative juices flowing and take you from beginner to intermediate in one lesson.

In keeping with Photoflex’s ongoing commitment to offer educational lessons and expertise on all things photography, we’re making this video available at no cost to our customers other than shipping ($4.95/US addresses). This DVD includes demonstrations in both Canon® and Nikon® DSLR/HD cameras and is available in Spanish and English versions.

Check out www.Photoflex.com today to view the video trailer or to request your DVD copy today. It would also make a great stocking-stuffer or addition to any photographic gift this holiday season for the shutterbug you love.

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Jay P. Morgan: Slanted Lens vol. 1 (English)

Jay P. Morgan: Slanted Lens vol. 1 (Spanish)

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Buzzillions.com has rated three of our products in the Top 50 lighting products! Buzzillions is one of the most trusted and popular review sites out there, so we want to thank all the people that have checked out our stuff, and left reviews on their site, and if you haven’t seen them yet, check out the link below.
Buzzillions

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Wedding season is winding down, and Orange County based Jasmine Star has been busy. Not surprising considering her work. Check out some of her pictures on her blog, they truly do justice to these special events.
We only just recently discovered her, and we want to do our part to show off her work. So all of you check out her amazing wedding photography, and see why she was voted a Top 10 Wedding Photographer for 2009.
We also like that she is on top of answering questions from her fans about her work. You should all see what she has to say about her lighting…you may find some familiar stuff She also puts on some amazing workshops, so if we hear anything, we’ll be sure to pass it along.

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We have a new FREE lesson demonstrating the (many) uses of our new product, the LiteDisc Holder: compact, on PhotoflexLigtingSchool. We are proud to show this puppy off, because it does way more than your average litedisc holder. It can act as a boom for your background or hair lights, a support for your cloth backdrops, Chromakey backdrops, flags, gobos, foam core, scrims, etc.

This new product also generated 2 new kits, featuring the 22″ and 32″ MultiDisc, both of which are 5 reflectors in one. So check out the free lesson and see what the new LiteDisc Holder: compact can do for you!

Free demonstration lesson!

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These kits have been a huge success this year, but we wanted to make sure everyone knows what it is these kits actually can do for you. We’ve taken our entire lineup of Shoe Mount Flash kits, given them a little makeover, and made them as easy as possible to compare, visualize and purchase HERE.

For those of you out there who, like me (until only a few days ago), are a little unclear about what the shoe mount flash kit can actually do, I’m gonna attempt to clear things up, because these kits are really a lot cooler than they may sound. At first, I was thinking, “What could shoes have to do with lighting.” I’m only slightly kidding here. Either way, I was way off. Fortunately, I have knowledgeable colleagues who set me straight. Now I’d like to pass on the valuable tidbits I’ve been gathering.

What it is:

The Shoe Mount Flash is the standard removable On-Camera Flash found on SLR and DSLR cameras. Our Mount Adapter (comes with all these kits, or sold separately) allows you to maximize the light output of your flash, by allowing the attachment of some of our popular SoftBoxes.

What it does:

By attaching our mount adapter to your Shoe Mount Flash, you can attach a softbox to diffuse what is usually a harsh light, and most importantly, move it off your camera. Camera flashes usually light the subject directly in line with the camera, creating flat images and unnatural highlights. Moving it off your camera instantly fixes this problem. If you don’t already have one, this option does require a sync cable or radio slave (sold elsewhere), but this option will really open up your lighting options. For well researched information on these kinds of setups, check in with Ed Zawadzki, who put together a nice summary on his blog a while back.

You can also keep the flash moving with you by attaching it, and its SoftBox, to a camera bracket. This method is ideal for photographers who are moving around a lot, like wedding photographers.

The bottom line:

These kits have something for everyone. They are economical, use what you probably already have sitting in your camera bags, and are easy to take with you on location or use while maneuvering in cramped studio spaces.

Make sure you check them out.

The Shoe Mount Kit Lineup

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