The Photoflex LiteBlog™

Photoflex^® is happy to do our part promoting an excellent new workshop from NCPP - “Creating Remarkable Experiences Program Pitch”.
It will be held in Walnut Creek on Tuesday, July 13th. Learn trade secrets, business and customer service tips from renowned wedding photographer Becker, who has built one of the most recognizable brands in the wedding industry and regularly shoots exclusive weddings for cool couples all over the globe.
Get your tickets early for an advance order discount, and make sure to show up early for some excellent door prizes, over $2,000 in prizes have been donated for the event, but supplies are sure to run out quick.

A complete schedule and more information about the event and how to purchase your tickets can be found here.

Photoflex^® will be there as well, so we hope to see all of you!

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Want a COMPLETE speedlight kit? A new exclusive kit in partnership with Adorama takes our incredibly popular XS LiteDome Kit, and adds a non-dedicated flash unit for an unbeatable price. Check out the link below for more info. Limited time offer! Free shipping in the US!

Check it out here!

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En este Dvd realizado por Noel Del Pilar “Dominando la Iluminación con Flash Portátil” usted aprenderá y conocerá mas a fondo las herramientas necesarias para realizar hermosas fotografías utilizando la luz natural y el flash portátil. Un Dvd que no debe faltar en la videoteca de fotógrafos profesionales y amantes de la fotografía. Tips y técnicas que le ayudaran a mejorar sus fotografías.

Vea este video clip

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Our industry has changed. We can no longer simply be a still photographer with no understanding of HD video. Clients are expecting photographers that can shoot video as ably as they shoot stills—and all on the same set, with the same setup. Whether it’s advertising assignments, stock, fusion pieces (for weddings) or photo journalism, we need to understand how to shoot HD video to keep up with the times.

In this seminar, we’ll look at the basic equipment and camera settings to shoot both stills and video on a DSLR camera. We will demonstrate how to light for both stills and video, on two different sets, using strobes and hot lights. Exploring different lighting options, students will have the opportunity to shoot models and different setups while being mentored by me in a hands-on environment. While shooting, the camera will be tethered to a laptop using Lightroom® so that students can see their results immediately on a large screen.
– Jay P. Morgan

Samy’s Seminar
When: Saturday, May 22, 2010 (9:00 AM – 4:00 PM)
Where: Jay P. Morgan Studio
604 Moulton Avenue
Los Angeles, CA 90031
Cost: $175.00
(Space is limited, so be sure to sign up right away to ensure attendance availability.)

Seminar Outline*:
9:00-10:00 AM Meet Jay P. and Student Introductions
10:00-11:00 AM Overview of Jay P’s work (PowerPoint)
11:00-11:30 AM Lighting Demo, first set
11:30-12:30 PM Students experiment shooting on set
12:30-1:30 PM Lunch-networking with Jay P.
1:30-2:00 PM Lighting Demo, second set
2:00-3:00 PM More hands-on shooting with Jay P. mentoring
3:00-4:00 PM Final questions and seminar wrap-up
*Outline is tentative and subject to change (slightly) in actual seminar.

Check out samys.com for details on registration.

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May 13, 2010

Contact: Lori Bigras
Photoflex, Inc.
831.768.1370
lbigras@photoflex.com

WATSONVILLE, CA: Photoflex® introduces what could well be the photography assistant’s best friend—the new LiteReach™. Giving you the ability to position your light up to 34 inches (86.4cm) over your subject(s), this extender arm will hold your ShoeMount Flash, Radio Slave, SoftBox—even your umbrella—to help achieve just the right lighting effect you’re looking for. And exactly where you’re looking for it!

The LiteReach is ideal for events such as weddings or corporate parties where spontaneous shots are difficult, if not impossible, to prepare for beforehand; or in small areas or crowded shots where setting up lights, umbrellas and/or reflectors is just not practical. The LiteReach will act as an extension of an assistant’s arm and allow them to quickly and easily move the light around keeping it just where you want it. Small, lightweight and easy to travel with…you won’t want to be caught without this handy tool.

All-aluminum construction makes this a solid extension pole. Fits on to (the top of) any standard (5/8” diameter) light stand to be used as a light stand extension. Comes with two molded foam grip handles (on the pole) for 2-handed holding comfort and reaching ease. Also included with the LiteReach extender pole is a foldable stand/base.

To learn more about Photoflex®’s complete product line, visit www.photoflex.com today, and you’ll see why Photoflex® continues to be recognized as a major innovator and industry leader of photographic lighting and equipment.

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April 28, 2010 Contact: Lori Bigras
Photoflex, Inc.
831.768.1370 lbigras@photoflex.com

WATSONVILLE, CA: Photoflex^® introduces our NEW & IMPROVED FlexDrop^®2 double-sided blue/green ChromaKey BackDrop. The new, improved 2-way stretch fabric is not only sturdier, but also means the FlexDrop2 is virtually wrinkle-free making for a smoother background altogether.

The large, reversible FlexDrop2 will provide you with the perfect backdrop for many digital photography or video uses. The 5×7 foot reversible fabric panel is a semi matte finish that does not reflect green or blue onto the back of your model or subject—and does not allow light to leak through. Great for shooting digital composites or drop-outs, or any shots where you want to control the background. Panel is guaranteed to open flat and folds down to 1/3 its size and stores in its own carry bag—making it as easy to transport and store as it is to use.

Eight tabs around its rim allow you to hang it for easy use. The double-riveted frame make it durable, while allowing it to maintain its flexibility. Increase your photo/video versatility with this great backdrop resource.

To learn more about Photoflex’s complete product line, visit www.photoflex.com today. And you’ll see why Photoflex^® continues to be recognized as a major innovator and industry leader of photographic lighting and equipment.

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April 16, 2010
Contact: Lori Bigras
Photoflex, Inc.
831.768.1370
lbigras@photoflex.com

WATSONVILLE, CA: Photoflex^® has improved its complete line of TransPac™ photography equipment cases. The SingleKit, DualKit and MultiKit cases now have a single “uni-molded” wheel assembly (vs. separate molded corner pieces). These new wheel assemblies have improved tolerances on the wheel wells for added durability and strength. When cases are loaded down with equipment, and the wheels are under a lot of stress, the uni-molded design keeps wheels in perfect alignment while bearing maximum loads. New replaceable, non-marking inline skate wheels are mounted with stainless steel axles.

All TransPac™ wheeled cases have also been fitted with the newest high-impact polymer molded handles to provide dependable lifting and towing.

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Photoflex^® will be pulling all stops to bring new products, deals and demonstrations for exhibition at this year’s NAB Show at the incredible Las Vegas Convention Center.

If you are one of the 85,000 people planning to attend the Show, you will be some of the first to see and learn about next-generation technology for the broadcasting field. Photoflex^® will be helping to light the way, so make sure to stop by our booth and check out our new products and innovations. We will be offering some unbeatable promotional offers that will only be available during the show. These promo offers will also be available through Photoflex.com^® for those who don’t make the Show in person. So check it out—these are deals you won’t want to miss!

Dates: Monday, April 12 – Thursday, April 15, 2010
Photoflex® Booth Number: C2452

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March 29, 2010
Contact: Lori Bigras
Photoflex, Inc.
831.768.1370
lbigras@photoflex.com

WATSONVILLE, CA: Photoflex® adjustable reflective Umbrellas were already the most versatile photographic umbrellas available today; and now they’re even better. The new and improved umbrella line includes ribs and strut pivots that are now made from a fiberglass composite, which is not only stronger, but also offers better resiliency and durability than steel or aluminum. This new design feature allows for almost carefree handling, all but eliminating damage caused from over bending delicate steel tube ribs. All umbrella center poles are extruded and closed off at the base (vs. folded, hollow tubes, like many other umbrellas, that are easily bent and dented) adding to the durability of the Photoflex® umbrella model. All Photoflex® umbrellas have a three-year warranty.

This umbrella line, like all Photoflex® products, was designed by photographers, for photographers. The unique Adjustable (Silver and White) Umbrellas are the only umbrellas in the marketplace that allow the user to quickly and easily morph the shape from the standard round, to square, to oval, offering great flexibility with this one piece of equipment. This versatility allows photographers to shoot in virtually any space, large or small, while retaining the ability to alter the shape of the catch light to help them produce the best possible shot. The Convertible (White) Umbrellas can be used as a bounce or shoot through umbrella, and the Shoot Through Umbrellas produce soft, buttery diffused light.

All Photoflex® reflective umbrellas have an opaque black backing that helps prevent light-spill. Umbrella material is constructed from tightly woven, 190-thread count fabric, and is triple laminated, which also contributes to the elimination of light leakage. This makes Photoflex® umbrellas not only a reliable and trusted photographer’s tool, but also highly efficient and able to bounce up to 20% more light than most other umbrellas.

To learn more about the full line of Photoflex’s newly improved fiberglass umbrellas, visit www.photoflex.com (in the Umbrella section of Photoflex Products). And you’ll see why Photoflex® continues to be recognized as a major innovator and industry leader of photographic lighting and equipment.

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WHAT:  Beyond Basics with Marissa Lopez (Spanish Speaking Class)
WHEN:   Saturday, March 27th 11:00 AM–1:00PM
WHERE:  Samy’s, Culver City, CA
4411 Sepulveda Blvd.
Culver City, CA 90230
Tel: (310) 450-4551
E-Mail:
PRICE:  $70.00

Comprendiendo y Mejorando Su Fotografia Digital con Instructor Marissa Lopez- Clase de Dos Dias!
ESCOJA SUS FECHAS Y REGISTRESE A TIEMPO!
Locación: Samy’s camera, Culver City
Costo Oferta por las dos clases: $70.00

Esta clase será para aprender, comentar y analizar.

La informacion de esta clase tine mas de lo básico, e incluye dos dias de trabajo. Esta clase es para los que ya tienen una cámara compacta o digital SLR. Aprenderan como utilizar todas las funciones de su cámara, obteniendo una informacion eficas para comprender y aprender de la fotografía digital. Aprendera de los modulos digitales, niveles de contrasté, funciones del flash, entender las funciones del menú, las funciones de resolucion de imagen, entender la memoria de su cámara, como trabaja el obturador y la apertura del lente y sus funciones, como preservar sus fotos digitales y que efectos realizar en la camara sin necesidad de una computadora, más un entendimiento a como trabajar esas imágenes en su computadora con relacion a la composicion y manipulacion de sus imágenes.

ESTA CLASE INCLUYE TAREA Y CRITICA CONSTRUCTIVA PARA MEJORAR SU ESTILO FOTOGRAFICO DANDOLE LA OPORTUNIDAD DE TOMAR FOTOS DURANTE UNAS SEMANAS Y REGRESAR PARA ANALIZAR Y MEJORAR SUS IMÁGENES.

Registration
Pre-registration is required for this class or workshop. Please call 310-450-4551 and speak to Carlos or Jimmy for registration. (Online registration is not available at this time.)

Refunds & Cancellations
Enrollment is limited, therefore your commitment is important to us. If you must withdraw from a workshop, we provide this refund policy: A $25 administrative fee will be charged on all cancellations. If you cancel 24-72 hours prior to the start of the workshop, we will retain 50% of the total workshop fee, unless we are able to fill your spot. If you cancel 24 hours or less prior to the start date of the workshop, we will retain 100% of the workshop fee unless we are able to fill your spot. No refunds are given once the workshop begins.

If you miss 1-2 classes of a workshop, you may sit in on those missed classes during the next session as long as space permits.

On occasion we may cancel a class because of low enrollment and/or unforeseen professional conflict on the part of the instructor. Should this be the case, all monies will be refunded in full. We do not take responsibility for non-refundable airline tickets, so please buy a refundable ticket if you are coming from outside of Los Angeles.

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